MIAMI--(BUSINESS WIRE)--Mar. 15, 2013--
Active leisure travelers in Brazil seek alternative accommodations to
traditional resorts, hotels or motels, according to research
commissioned by Interval International, a prominent worldwide provider
of vacation services. In fact, more than nine in 10 respondents who have
vacationed in condominium-style accommodations report an interest in
staying in such accommodations during the next two years. Nearly four in
10 state that they are interested in purchasing shared resort real
estate, including timeshare or fractional product, in the same time
These are some of the insights of the Shared Ownership 2012: A Market
Perspective – Brazil Edition produced exclusively for Interval by
Ipsos Reid LP, one of the world’s leading survey-based market research
firms. The study provides in-depth information about the demographic
characteristics, vacation preferences, and product perceptions of
leisure travelers who reside in Brazil.
“This report should be of particular value to resort developers and
marketers, as well as those considering entrance into the industry, to
understand the behavior of the prospective purchasing group in Brazil,”
said Marcos Agostini, Interval’s senior vice president of resort sales
and business development for Latin America. “The desire to stay in
condominium-style accommodations and own vacation real estate
illustrates how shared ownership resort products are well positioned to
serve the needs of these consumers.”
“The results of the study validate the opportunities for shared
ownership in this market,” noted David Pierzchala, senior vice president
of Ipsos Reid. “The report also provides a richness of demographic and
behavioral data among Brazil’s leisure travelers.”
More than half of leisure travelers residing in Brazil are married
(55%), between 35 and 54 years of age, and live in households with
slightly more than three persons.
More than 8 in 10 (84%) prospective owners of vacation time cite the
ability to bring their families together to share rest and relaxation
as the most appealing attribute of shared ownership.
More than four in 10 (44%) report that the two-bedroom unit
configuration is the unit size most preferred when considering the
purchase of a shared ownership product.
Respondents report that they have taken an average of four (3.8)
leisure trips in the past year and more than half (53%) plan to take
more trips in the next 12 months than they took last year.
Nearly six in 10 (57%) express a desire to visit the Northeastern
geographic region of the country within the next two years, while a
lesser proportion (17%) are interested in visiting the Southeast.
Compiled at the end of 2012, the data were obtained from interviews
among active leisure travelers who had taken at least one overnight
leisure trip of 75 miles or more from home during the previous 12
months; were at least 25 years of age; and reported household income of
at least R$60,000 (equivalent to approximately US$30,000), which is
about twice the average household income in Brazil, according to the
Brazilian Institute for Geography and Statistics.
to receive a complimentary copy of the study.
About Interval International
Interval International operates membership programs for vacationers and
provides value-added services to its developer clients worldwide. Based
in Miami, Florida, the company has been a pioneer and innovator in
serving the vacation ownership market since 1976. Today, Interval has an
exchange network of nearly 2,800 resorts in more than 75 nations.
Through offices in 16 countries, Interval offers high-quality products
and benefits to resort clients and about 2 million families who are
enrolled in various membership programs. Interval is an operating
business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading
global provider of membership and leisure services to the vacation
Source: Interval International
Beatrice de Peyrecave, 305-666-1861, ext.